This is our editorial policy agreements. At New Mom Choice we take accuracy and honesty seriously. We created this site because we experienced firsthand how confusing and overwhelming parenting information can be. Our goal is to give you clear, practical guidance based on reliable sources — without the noise, guilt, or sales pressure.
Who We Are
We are Fran and Fábio, a Brazilian couple living on a sailboat. Fran is a dentist who worked for several years in the UK. Fábio is a retired pilot. While researching parenthood ourselves, we kept running into the same late-night questions and conflicting advice that so many new and expecting parents face. That is why we started writing these guides.
We are not doctors or pediatricians. We are curators who carefully research recognized medical sources and turn that information into calm, useful explanations.
Our Editorial Policy Standards
- We focus on practical topics related to pregnancy, newborn care, feeding, sleep, safety, and the early months of parenthood.
- Every guide starts with the real problem a parent is facing, then offers clear options and explanations.
- We avoid fear-mongering, unproven remedies, and pure product promotion.
- When we mention products, we first explain why they matter and what to look for. Product lists come after the “why.”
How We Research and Source Information
We base our content on primary and highly reputable sources, including:
- American Academy of Pediatrics (AAP)
- World Health Organization (WHO)
- Centers for Disease Control and Prevention (CDC)
- American College of Obstetricians and Gynecologists (ACOG)
- Mayo Clinic and other established medical institutions
We cross-check information across multiple trusted sources before publishing. Whenever possible, we link directly to the original guidelines so you can read them yourself.
Product Recommendations
Any product mentioned on this site appears only after we explain the problem it helps solve. We look for items that meet recognized safety standards and that real parents find useful.
If we use affiliate links, we will disclose this clearly on our cookie policy page and on our Terms & Conditions. Our recommendations are never influenced by commissions — the information comes first.
Review and Update Policy
- Every article is checked against current guidelines before it is published.
- We review key health and safety articles regularly, especially when major organizations release new recommendations.
- Each post shows a “Last updated” date so you can see how recent the information is.
- If you notice an error or outdated information, please contact us. We correct mistakes as quickly as possible.
Medical Disclaimer
The content on New Mom Choice is for informational and educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment.
Always seek the advice of your pediatrician, obstetrician, or other qualified healthcare provider with any questions you may have about your pregnancy, your baby’s health, or a medical condition. Never disregard professional medical advice or delay seeking it because of something you have read on this website.
If you think your baby (or you) may be experiencing a medical emergency, contact your doctor or emergency services immediately.
Corrections and Feedback
We want this site to be as accurate and helpful as possible. If you find an error, have a suggestion, or simply want to share feedback, please reach out through our contact page. We read every message and take corrections seriously.
Thank you for trusting us with your questions. We’re learning alongside you.
Written by Fran & Fábio, founders of New Mom Choice. Fran is a dentist who spent several years working in the UK. Fábio is a retired agricultural pilot. Together, they research and fact-check every guide on this site against trusted medical sources — including the AAP and WHO — before it goes live.