Last updated: 17/08/2026 · Applies to visitors of NewMomChoice.com worldwide
This Cookie Policy explains what cookies are, how NewMomChoice (“we,” “us,” “our”) uses them on this website, and the choices you have. It’s written to apply to visitors everywhere — including the EU/UK (GDPR), California (CCPA/CPRA), and other regions with their own privacy laws — so some sections may describe rights that only apply in certain countries.
This policy should be read together with our Privacy Policy and our Terms and Conditions.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They let a site remember things about your visit — like your preferences or whether you’ve seen a message before — and can also be used to understand how visitors use a site or to support advertising.
Alongside cookies, we may use similar technologies such as local storage, pixels, and tracking scripts from third parties. For simplicity, this is the cookie policy that refers to all of these collectively as “cookies.”
2. The types of cookies we use
Necessary cookies
These keep the site functioning and cannot be switched off. They typically include:
- Remembering your cookie consent choice
- Security and fraud-prevention functions
- Basic site functionality (e.g. WordPress session cookies, form submissions)
Analytics cookies
With your consent, we use analytics cookies to understand which articles and tools — like the pregnancy calculator, feeding guide, and other resources — are actually helpful, so we can improve the site. This data is generally aggregated and doesn’t identify you personally.
Marketing & affiliate cookies
With your consent, these cookie policy support:
- Amazon Associates affiliate tracking — when you click a product link on New Mom Choice and later make a purchase on Amazon, an affiliate cookie may credit us with a small commission at no extra cost to you.
- Newsletter and email follow-up tracking (via our email provider, Hostinger Reach), if you’ve subscribed.
- Any future personalized content or offers.
3. Cookies used on this site
| Cookie / Storage | Purpose | Category | Duration |
|---|---|---|---|
| nmc_cookie_consent | Remembers your cookie preferences | Necessary | 180 days |
| WordPress session cookies | Core site functionality | Necessary | Session |
| Google Analytics | Understand site usage and improve content | Analytics | Up to 2 years |
| Amazon Associates affiliate cookie | Attributes purchases made after clicking an affiliate link | Marketing/Affiliate | 24 hours (set by Amazon) |
| Hostinger Reach newsletter tracking | Email open/click tracking for subscribers | Marketing/Affiliate | Varies |
| Pinterest tag | Tracks visits from Pinterest and measures the performance of pins linking to this site | Marketing/Affiliate | Up to 1 year |
4. Your choices
When you first visit NewMomChoice, a cookie banner lets you accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your choice at any time by clicking “Cookie Settings” in the site footer.
You can also control cookies through your browser settings — most browsers let you block or delete cookies, though doing so may affect how parts of the site work. Learn more at aboutcookies.org or allaboutcookies.org.
5. Region-specific information
European Union / United Kingdom (GDPR, ePrivacy)
If you’re visiting from the EU or UK, we ask for your consent before setting non-essential cookies, and you can withdraw that consent at any time via Cookie Settings. You also have rights under GDPR to access, correct, or delete your personal data — see our Privacy Policy for how to exercise these.
California, USA (CCPA/CPRA)
If you’re a California resident, you have the right to know what personal information is collected, and to opt out of its “sale” or “sharing” (which can include some advertising/affiliate cookies under California’s broad definition). You can exercise this by rejecting non-essential cookies in our banner.
Other regions
Visitors in other countries — including those covered by Brazil’s LGPD, Canada’s PIPEDA, or similar laws — are offered the same cookie choices described above. If your local law grants additional rights, contact us using the details below and we’ll do our best to accommodate your request.
6. Changes to this policy
We may update this Cookie Policy occasionally to reflect changes to the cookies we use or for legal reasons. We’ll update the “Last updated” date at the top when we do.
7. Contact us
Questions about this cookie policy or your cookies choices? Reach out at marketing@newmomchoice.com
Written by Fran & Fabio, founders of New Mom Choice. Fran is a dentist. Fabio is a retired agricultural pilot. Together, they research and fact-check every guide on this site against trusted medical sources — including the AAP and WHO — before it goes live.